Survey Says…

Posted under , , , , , on January 13th, 2010 by gerard Leave a comment, or trackback from your own site.

As could be guessed, any coworking outfit’s primary expense is the space.  Our space requirements drive the budget.  Our budget drives our pricing levels.  So now might be a good time to look at our coworking survey.  It remains open and continues to gather data, but here’s a quick snapshot based on 59 responses.

Also, from time to time, people ask us about our survey results.  Well, we have no secrets, so for those who have asked, this post’s for you.  I’ve taken out the free-form answers.  There’s a couple demographic-type answers at the end.

Some takeaways:

  1. Amenities such as meeting space and furnishings are not as important as more intangible draws, such as atmosphere, networking and collaboration opportunities, and a sense of community. Fewer amenities to start with is of course cheaper, but those intangibles are much harder to fabricate.  Of course, location and cost are very important.
  2. Most people would pay less than $100 for a part-time membership, and less than $200 for a full-time membership.  And there are 9 people who would be extremely likely to pay for a membership.  (You 9 will be hearing from me soon!)

location

security

atmosphere

personalspace

privacy

networking

collaboration

cost

24-hour

quietspace

meetingspace

eventspace

community

wifi

conference kitchenette

laserprinter

copier

fax

foosball

locker

library

phones online

events

parking shipping

needspace

woulddrive

1stlocation

2ndlocation

3rdlocation

likelytopay

willingtopay

highestwouldpay

currently

currentemployment

Posted under , , , , , on January 13th, 2010 by gerard Leave a comment, or trackback from your own site.

2 Responses to Survey Says…

  1. Nice survey results (and 50+ survey respondents is an EXCELLENT number). The value you drew from this information follows most of the patterns I’ve seen emerge while building IndyHall and tracking other outfits that have emerged.

    Having 9 potential people dedicated to joining is fantastic. My tip is not just to reach out to those 9 people, but get them talking to each other ASAP! Those are your most crucial members at this point. Congrats!

  2. gerard says:

    Hi Alex,

    Thanks a ton for the comment and advice.

    I’ve been reading your dangerouslyawesome blog about the early days of IndyHall and getting a great deal of things to think about.

    My newest “theory” boils down to this: if we can get everyone to becomes friends, then we’ll succeed. Which goes along with your advice to get us talking to each other.

    Anyway, IndyHall has become a model to follow, for me anyway. Not only because of its success, but because of your total transparency.

    Anyway, thanks again.

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